CREATIVE SERVICES / MALAD WEST, MUMBAI
Software & App Development
We work across mobile app design, web applications and business software, connecting user experience with everyday workflows. Product planning, interface design and development support help turn a concept into a practical application. Our own products include Zil Einstein Tutor for education and Talk To Ginni for AI-assisted call centre and sales communication.
Software development starts with the people using the product and the task they need to complete. We discuss workflows, user roles and interfaces before expanding the feature list. Our products include Zil Einstein Tutor for education and Talk To Ginni for AI-assisted call-centre and sales communication.
What we can help with
- Mobile app and web application interfaces
- Business software and workflow tools
- Product planning and user experience
- Education and call-centre application work
- Workflow, user-role and interface planning
- Integration requirements and first-release feature definition
How the work comes together
Software starts with the task a person needs to complete. We work through the product flow, interface and development requirements together, so features connect into a usable experience. Our products include Zil Einstein Tutor for education and Talk To Ginni for AI-assisted call-centre and sales communication. The required integrations, implementation stages and ongoing support are discussed as part of the scope.
Start with the workflow and a useful first release
Custom software should solve a defined task for a defined user. We discuss what happens today, where information is lost and what a successful interaction looks like. User roles, permissions, screens and the required integrations help shape the product scope. A focused first release can establish the essential workflow before more complex features are added. Platforms such as web, iOS and Android need their own requirements, testing and release planning.
Education and AI sales-communication product directions
Zil Einstein Tutor is our education-app initiative, centred on conversational explanations, practice and a learner’s next question. Talk To Ginni is our AI sales-communication initiative, focused on outbound calls, lead qualification and connected follow-up through WhatsApp and email. These directions help frame discussions about EdTech app development and AI call-centre software. Feature availability, integrations and release requirements should be confirmed in a product discussion rather than assumed from a short description.
What affects scope, cost and timing
User journeys, role permissions, integrations, data migration, AI usage and target platforms affect scope. Telephony, messaging, model APIs, hosting and app-store accounts may have separate setup and ongoing costs. We discuss the first release, acceptance criteria, support responsibilities and third-party dependencies before confirming a development plan.
What to share in your brief
Describe who will use the product, the task it should help them complete and the platforms you need. Outline the essential workflows, integrations, user roles and any existing systems involved.
Send your brief on WhatsApp with relevant reference files and the date you need the work. We’ll discuss the required deliverables, approval stages and handover formats before confirming a quotation. Pricing, revisions and timelines are agreed around the actual project; related production and third-party costs should be identified separately.
Common questions
What types of applications do you work on?
We work across mobile app design, web applications and business software. Education tools and AI-assisted call-centre workflows are part of our own product experience through Zil Einstein Tutor and Talk To Ginni. Tell us the users, platforms and core tasks involved so the required scope can be discussed.
What should I share before an application project begins?
Outline the problem, intended users, main workflows and essential features. Include user roles, existing systems, integration needs and any data-handling requirements. Distinguish what is needed for an initial release from later ideas; this helps define a practical first scope, development stages and handover expectations.
Can we discuss a custom mobile app or web application?
Yes. Begin with the users, the task they need to complete and any systems the application must connect with. Tell us whether you need a website-based experience, an iOS or Android application, or more than one platform. The implementation and release scope depend on those requirements.
What should we share for an AI application brief?
Explain the problem, example questions or conversations, available data and the actions the system may take. Include permissions, human review requirements and the services it needs to connect with. AI model, telephony and messaging costs should be considered separately from interface and development work.
Can an AI sales assistant replace every human decision?
A sales assistant can be designed to gather a brief, ask qualifying questions and prepare a handover. Commercial commitments, unusual requests and sensitive actions need clear rules and escalation. The scope should specify what the system can answer, which actions require approval and how the team takes over.
Talk to Asia Ad Agency
Based in Malad West, Mumbai, Asia Ad Agency draws on decades of practical experience across design, advertising, printing and films. Experience working within established brand systems informs the way we connect the idea, visual language and final execution. Contact us with your software & application development brief, the audience and the formats or platforms you need. We’ll discuss how to carry the brand consistently through the agreed work.
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