CREATIVE SERVICES / MALAD WEST, MUMBAI
Packaging & Label Design
Our packaging design services cover labels, cartons, bags and product graphics, balancing shelf presence with clear information. We consider the hierarchy of the product name, brand assets, colour and typography, then prepare layouts for production. The result is a considered visual system that works across product variants and formats.
A successful packaging layout makes the product easy to identify and the information easy to follow. We look at how the front, back and supporting panels work together, and how the same system can adapt across sizes, flavours or product variants.
What we can help with
- Product labels and cartons
- Bags and promotional packaging
- Visual systems across product variants
- Layouts prepared for production
- Front, back and supporting panel layouts
- Variant and size adaptations using approved supplier dielines
How the work comes together
Packaging has to introduce the product while keeping its information easy to read. We consider the hierarchy of the brand, product name and supporting details, then develop a visual approach that can extend across a range. Production requirements are discussed as part of the brief, including sizes, materials and artwork handover.
Designing a recognisable product range
A pack needs to communicate the product, the brand and the difference between variants. We consider what a shopper sees first and which details need a closer reading. Colour, product imagery, naming and supporting graphics can create a family resemblance without making every pack look identical. For online sales, the main panel should also remain understandable in a small product image.
Artwork, dielines and production review
We develop graphics around the approved pack format and supplier specifications. Dielines identify folds, cuts, bleed and working areas; their technical accuracy should be confirmed by the packaging manufacturer. Before release, the approved text, barcode area, imagery and mandatory panels are checked against the agreed layout. Physical samples or proofs can reveal production issues that a screen preview cannot settle.
What affects scope, cost and timing
Pack formats, sizes, product variants, number of panels, photography requirements and the quality of existing assets affect the work. A single label and a product family with several cartons need different scopes. Copy approval, proofing and supplier feedback should be included in the schedule before the print deadline.
What to share in your brief
Bring product information, pack dimensions, any available dielines and the intended print process. Identify the product variants and the information that must appear on each pack.
Send your brief on WhatsApp with relevant reference files and the date you need the work. We’ll discuss the required deliverables, approval stages and handover formats before confirming a quotation. Pricing, revisions and timelines are agreed around the actual project; related production and third-party costs should be identified separately.
Common questions
Can you design a range of related products?
Yes. We can discuss a packaging system that connects the range while distinguishing each variant. Product names, colour, information hierarchy and format all influence that system. Include the full product list and pack sizes in your brief so the scope can account for every required adaptation.
What files and information do you need before design begins?
Useful inputs include the brand assets, approved product copy, dimensions, dielines and printer specifications. Tell us which details must appear on the pack and who will approve the final information. Your team should confirm product claims and mandatory wording before artwork is released for production.
Do you provide packaging graphics or structural packaging engineering?
Our design scope focuses on packaging graphics, labels, layouts and production artwork. If the brief involves a new box structure, material testing or a technical dieline, that requirement needs to be agreed with the packaging manufacturer or specialist. We use approved structural specifications when developing the artwork.
Can you refresh a pack without changing the whole brand?
Yes. A packaging refresh can preserve the logo and recognisable brand assets while improving hierarchy, typography and variant differentiation. Share the current pack, customer context and the elements that must remain. We can discuss how much change is appropriate for the brief.
Who approves product claims and mandatory information?
Your business supplies and approves the product facts, claims and mandatory wording. We organise that information within the design and flag missing inputs during the artwork process. The responsible product, legal or regulatory reviewer should approve the final text before production.
Talk to Asia Ad Agency
Based in Malad West, Mumbai, Asia Ad Agency draws on decades of practical experience across design, advertising, printing and films. Experience working within established brand systems informs the way we connect the idea, visual language and final execution. Contact us with your packaging design brief, the audience and the formats or platforms you need. We’ll discuss how to carry the brand consistently through the agreed work.
Discuss your project ↗See our work · Explore all services